Field notes

The AI visibility blog

What we learn from watching AI engines answer buyers — published so the engines can read it too.

9 min

How to show up in ChatGPT, Perplexity and Gemini answers

A 7-step playbook to get recommended by AI in ChatGPT, Perplexity and Gemini answers, plus how to measure and track your AI visibility.

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8 min

llms.txt: the complete guide (with examples)

llms.txt is a Markdown brief that tells AI models what your site is. What goes in the file, a copy-paste template, llms-full.txt, and whether it works.

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9 min

Why ChatGPT can't see your site: the JavaScript rendering problem

AI crawlers do not run JavaScript, so client-rendered React and Vue sites are invisible to ChatGPT and Perplexity. How to test it with curl and fix it.

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8 min

Generative Engine Optimization (GEO) vs SEO: what changes in 2026

GEO vs SEO in 2026: how to get cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews, and why you still need both.

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9 min

Answer Engine Optimization (AEO): the complete 2026 guide

Answer Engine Optimization (AEO) is how you get ChatGPT, Perplexity and Gemini to quote and recommend you. The complete 2026 playbook and checklist.

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10 min

llms.txt, schema, and freshness: the 7 fixes that make AI cite you

The complete, practical checklist for AI visibility: what each fix does, why engines care, and how to ship all seven in a week.

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8 min

How AI assistants decide which brands to recommend (2026 data)

We ran 4,800 buyer prompts through six AI engines to see what actually earns a recommendation. Rankings, sources, and the mechanics behind them.

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